I’ve been designing retail stores for over 30 years. In
1986, after a year of research, distillation, and reflection, I wrote the first edition of The Retail Store: Design and
Construction. Four years later I updated the book. That edition has now been reproduced and published for sale in
a quality paperback format. 17 years have not diminished the utility of
this book. It is not a typical glossy-photo, coffee-table book that dazzles your eyes but leaves you guessing how those great
shop designs were accomplished. Nor is it a book of retail design standards. Such standards would quickly be
out-dated in the red-hot, ever-changing retail marketplace. It is an axiomatic learning tool. As such, it will be just as useful 17 years
from now. A good tool is a good tool.
You may only get
one opportunity to design a store. It makes sense to get the best information available to help you hone your retail
design skills. The Retail Store book doesn’t
promote styles, fashions, or design trends. It presents an axiomatic analysis of store design based on the
elements of retailing: the price point of products, their size and uniqueness, leading display techniques,
the development of display fixture properties and probably the single most important analysis of all: lighting. Couple these
left-brain guidelines with the chapter on store image and you’ll have it. You can confidently design a store and buttress
your every design decision with sound reasoning.
The Retail Store: Design
and Construction is the distillation of years of professional experience. Even if you paid $100,000 for a top-notch architectural or interior design education you would not secure the knowledge and
information that is available in this book for less than $40. Acquisition
of this one-stop, comprehensive design handbook will provide all the Tools, Shortcuts, Concepts, and Techniques you will need
to design retail stores that become successful selling machines.
Buy the book… fill your knowledge gap… add your creativity and have fun!
This is not a coffee table book...no pretty pictures...just solid
hard-to-find information. Thanks for taking a look…Bill Green
